So there's this movie coming out in a couple of weeks called "Inception." It's directed by Christopher Nolan, the same guy who did "Memento," "The Prestige," "Batman Begins" and "The Dark Knight." It also has a phenomenal cast including Leonardo DiCaprio, Ken Watanabe, Joseph Gordon-Levitt, Marion Cotillard, Ellen Page, Cillian Murphy, and Michael Caine.
The trailer for the film shows off a lot of the visual effects, but other than that it doesn't give us (potential consumers) any idea what the damn movie is about. None of the marketing helps either; all of the posters have just one line: "The Dream is Real." All the mystery makes sense; if the trailers and the marketing told you what the film was about, it would be a huge spoiler. Still, with an all-star cast and Nolan at the helm, this is easily my most anticipated film of the year.
So I'm browsing through the interwebs today when I find a link to an article on a Hollywood trade magazine talking about how hard it is to market original films (vs. remakes and sequels), with Inception as its main example. It talks about how difficult it is to market a film like this without anything to model its marketing plan off of, and with such a mystery plot. It's oh so difficult to come up with a one liner for this film.
Then, just a couple paragraphs into the article, the author sums up the premise of the film in a single sentence. The PLOT! Of this mystery film! Don't these people [who work in the industry!] understand putting "SPOILER ALERT" before mentioning something like this? Two simple words!
In just those few moments, I heard glass shatter and my perception (or lack thereof) of the film changed forever.
This is just one instance.
Seriously people, for the love of GOD would you just put "SPOILER ALERT" in front of things that could potentially ruin such an experience!?! Or if you're in a live conversation, maybe ask a person if they'd seen the movie/read the book/etc. and if they haven't ask them if it's okay to spoil it a little? Give some kind of warning! Ughh!